At the core of any small business’ PR efforts is a pitch with an angle that hopefully lures a reporter. But many entrepreneurs have tunnel vision, only focusing on their product as opposed to their entire business – themselves included – when pitching. In this final article on small…

Last week, we covered press releases and HAROs, but this week it’s about pitching.  Sometimes, to get a home-run piece of coverage, pitching is the best way to go. It’s a proactive way of connecting with outlets that involves getting the appropriate contact information of a journalist, reporter, or writer,…

The ecommerce machine eBay has been steadily beefing up its marketplace, and our integration with them has followed suit. Take a look at this list of updates. Flexible listings Long story short, we now work with GTC, or Good ‘Til Cancelled. Merchants can choose the out-of-stock control option…