Located in Houston, Taste of Texas “[believes] the dinner table is the heart and soul of Texas, which is why
[they] strive for excellence for each guest’s [experience].” In order to do so, Taste of Texas meticulously
selects their Angus beef from family ranches that are committed to providing the best meat. Their motto is:
“from our family ranch to our family restaurant, to your family table.” Not only that but Taste of Texas also
ages their beef for a minimum of 40 days and requires the most stringent trim specifications ensuring an
Other important things to know about Taste of Texas:
They first opened their doors in 1977.
They sell an array of other items like personalized steak knives, bacon-wrapped Texas Quail Bites, coffee,
gift cards, and much more.
They accommodate their international guests by providing a menu that’s translated into 16 different
They’ve collected a world-class Texas History Museum (and have hosted over 400,000 school children on Texas
Over the years, 10,000 young people have worked at the Taste of Texas and are considered family.
They care greatly about furthering the education of their employees and preparing them either in
their current roles or future careers.
How do they fulfill their orders?
Taste of Texas currently utilizes Bigcommerce and a Houston storefront – their Grill-At-Home Store – to sell
their award-winning products. They proudly fulfill orders in-house at their one warehouse that expands into
neighboring spaces during the holiday season. They also offer a BOPIS option for
customers where they have
implemented a Webhooks integration with BigCommerce to cancel these orders in Ordoro to route fulfillment to
Taste of Texas ships their orders via FIFO workflow while leveraging FedEx to deliver 99% of their shipments and
USPS for the last 1%. They ship mostly to business and
residential addresses through FedEx Ground and FedEx Home
Delivery as well as utilize the FedEx Dry Ice feature for shipping perishables. Their peak season occurs
Thanksgiving and Christmas.
During their peak season, they cannot afford any fulfillment errors and that’s why “it’s so helpful to have
Ordoro’s automation features and integrated template because [our order volume] increases exponentially,” said
Kristin Blackford, Director at Taste of Texas.
Challenges they had before Ordoro
Before Ordoro, Taste of Texas was manually fulfilling orders and printing shipping labels through FedEx Ship
Manager. Their team was spending seven hours a day on these tasks as well as two hours making personalized
during the holiday season. This monotonous, manual workflow was filled with printer issues, mistyping, data
entry errors, and exhausting hours. “It was a disaster. It worked when there were 50 orders but not when you
have 1,000+ orders coming in daily,” said Kristin.
How did Ordoro help?
Taste of Texas started using Ordoro in 2011 — one year after we released the first version of our software.
We’ve had the privilege of growing with Taste of Texas over the years and consider them to be a crucial
in shaping Ordoro into the solution you see today.
So, what aspects of Ordoro have helped Taste of Texas the most?
They’ve harnessed shipping
rules, tags, and
presets to automate 100% of their
order fulfillment. By doing so, they’ve reduced the amount of time they spent printing
HOURS to 30
By using Ordoro’s automatic shipping address validation, they’ve reduced
errors by 15%. “This is huge in the perishable shipping business because any substantial delay can mean
that a very expensive steak box perishes,” said Kristin.
Last December, Taste of Texas received 1,300 orders in one day. Ordoro’s
batch printing capabilities allowed them to tackle fulfilling this influx of orders head-on.
Custom Features and Enhancements
Ordoro encourages feedback from anyone that comes in contact with our product, whether it be customers,
vendors, or advisors. We’ve found that external input is extremely important when it comes to ensuring Ordoro
continually progressing and iterating to be the best software on the market.
That being said, Taste of Texas called upon Ordoro to help solve two additional operational challenges:
Creating a custom template for printing labels, packing lists, and personalized notes all on one sheet
Allowing companies to purchase corporate gifts for their employees and send the items to multiple addresses
Bound and determined to fulfill these requests, the Ordoro product team got creative
and not only built solutions for Taste of Texas, but were also able to productize these enhancements and add
them to our platform for other enterprise Ordoro customers to access.
Custom Template for Printing Labels and Packing Slips
For this project, Taste of Texas first shared this mockup of what they were looking for in this all-in-one
Taste of Texas was also working with custom label manufacturer Chicago Tag and Label to have the specialty paper blanks produced. We worked closely
both parties and were able to create a custom template in our software that not only prints perfectly on the
proprietary paper, but also has built-in logic to automatically handle various gift message scenarios. “We
really blown away [by the dedication of the Ordoro team], they took our requests very seriously to the point
purchasing [an identical laser printer to ours in order to test properly] — ensuring the integrated template
exactly what we were looking for,” said Corbin Blackford, Taste of Texas General Counsel and Director of
Here are some additional highlights from this project:
An adhesive-backed shipping label, perforated packing slip, and perforated gift message card were all
integrated into one magical sheet of paper to be printed from a single printer. Before this, those documents
were all printed separately on multiple printers which caused a collation nightmare for Taste of Texas’
We built in a default “Thanks for your order!” note if the gift message was left blank and being shipped to
the bill-to address.
A behind-the-scenes custom packing list engine was built to support the rapid creation of unique layout
from other Enterprise Ordoro customers.
After two years of usage, Taste of Texas found ways to make the sheet even more efficient and sent in a
request for some layout alterations. We were able to
rapidly tweak the template to fit on new custom paper they had produced thanks to the aforementioned custom
packing list tool.
Corporate Gifting Workflow
Taste of Texas wanted their customers to have the ability to ship numerous products to different locations
from the same order — a feature that’s particularly handy for corporate gifting.
Here’s an example scenario:
“I’d like to add 18 steaks to the cart and each should ship to a different person. I don’t want to do 18
Ordoro was able to solve this issue by identifying an imported order that has multiple ship-to
addresses and from there automatically creating a new order for each shipping destination.
Overall, the solutions Ordoro has been able to provide “enables us to work on digital marketing, e-blasts,
customer service, operational workflows, as well as ensure our team has everything they need,” says Kristin.
Ordoro is proud to give Taste of Texas the confidence they need to run efficiently and accurately, allowing
their time to be spent on other aspects of their business.
In closing, Taste of Texas has expressed that without Ordoro they would’ve hired an extra employee solely for
the purpose of printing shipping labels. Ordoro’s automated shipping features and integrated shipping
not only saved them time, but also they have saved a significant amount per year in labor costs. “We couldn’t
have grown 250% compounded annually without the automation features that Ordoro has provided,” said Corbin.
Kristin added, “We’re able to take care of [our team], keep our heads above water, and see our
families during the holiday season because of Ordoro.”
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