Customers love tracking their orders. They take delight in being able to see exactly where their much-anticipated packages are throughout the shipping and delivery process. What a lot of people don’t realize is that while they’re tracking their orders, they are also building trust in the dependability of your company. That’s the real reason that shipping software that automates the processes that allow them to do that has become so essential for e-commerce entrepreneurs. Shipstation is one such shipping software option. It offers a number of helpful features, such as:
- Tracking links: In multiple locations on the Shipstation interface, these link directly to the shipping carrier’s tracking page.
- Shipstation status: Icons next to the tracking links tell you whether the shipment has been delivered or is still in transit.
- Auto-tracking: Depending on whether the carrier automatically transmits tracking events back to Shipstation, this feature allows you to use delayed shipment notifications.
So how does Shipstation work? Well, it’s a good idea, to begin with by checking Shipstation pricing. If you have a PayPal business account, you may want to use the Shipstation API from there. Not only can you avoid having to do a separate Shipstation login process, but you could also save yourself some unexpected fees. Whatever shipping software you decide to use, order tracking capability gives you greater control over your order fulfillment process. That control helps you keep your customers informed—and cuts down on the number of emails your employees will have to compose to answer questions.
For better or worse, customers can be demanding, and the pandemic has only made them more so. For the first time, people began using online shopping not just for clothes and entertainment items, but for necessities like food and household goods as well. Since then, not giving a customer a USPS tracking number would be unthinkable. It’s not likely you’ll ever see the message “PayPal ShipStation no tracking number”, since PayPal now offers their free shipping through ShipStation. Tracking numbers are the magic ticket to the information you need to keep your customers in the loop. Because shipping is both the number one expense for e-commerce entrepreneurs and an important element of customer satisfaction, having good shipping software is vital. If you can get software that partners with major shippers to offer deep industry discounts, so much the better. Like any good shipping software, it offers features like auto-tracking shipments, updates tracking, and update fulfillment status. As soon as you create the shipping label, Shipstation sends shipping notification to your selling channel. As soon as you click “add a tracking number to ShipStation” and enter the number, the tracking status appears on the screen next to the Shipstation tracking number. If you click the Shipstation tracking link, it takes you to the ShipStation tracking page URL. Shipstation first class mail tracking is continuous from the moment you add the tracking number to Shipstation to the time you receive the Shipstation delivery confirmation. Continuous package tracking ranks high on the list of things that increase customer satisfaction.
Another feature of shipping software that customers really appreciate is email notifications. Once you add the tracking number to ShipStation, you are given the option to enable Shipstation email notifications. Shipstation alerts are customizable to a degree, and so are the ShipStation email templates. While they provide a default email template that includes the specific details of your store, like your company name and logo, and contact information, you can also further customize your email template. However, to do that, you should probably know a little HTML and CSS code, because customization isn’t included in their tech support. Rumor has it that there was some recent beta testing for Shipstation SMS notifications, too. SMS notifications are gaining popularity in part due to some companies having—how to put this delicately—somewhat overzealous marketing departments. As a result, more customers are reluctant to use their email with businesses anymore. That means that fewer are taking advantage of the very real benefit of tracking@shipstation email to avoid even the possibility of their inboxes being filled with firstname.lastname@example.org spam. Their email notification system is actually better than most. You even have the option to delay the Shipstation tracking email to a specific time after the shipping label has been created. They’ve also made it easy to enter information and make changes to the customer notification settings. If you have more than one storefront, you can create different custom templates for each one, which is a great feature for those with more than one iron in the fire.
While scalability is an important element of good e-commerce software, another element to consider is how well it integrates with other software. Some systems play well with others, while some systems play well with only one or two others. A lot of the big players offer an API (Application Programming Interface) that allows companies to connect and integrate more seamlessly with the features and services offered on their websites. There is currently a Paypal Shipstation API that connects PayPal business accounts to Shipstation shipping software. Once they are connected through the API, it’s possible to utilize PayPal Shipstation tracking for your packages. There has been some confusion about fees, however, so it’s worth noting that it’s better to use your PayPal business account to access Shipstation to avoid fees. That means you should also print your shipping labels right in PayPal. That’s the beauty of an API—there is no need to have a separate Shipstation account to be able to utilize the PayPal Shipstation free features their partnership offers. If you create a separate account and access Shipstation directly, there will be an additional monthly subscription fee. Unfortunately, a number of people got hit with those unexpected fees during the learning curve. It’s usually a good idea to do a bit of research about any software company you’re thinking of partnering with. Just typing “PayPal Shipstation Reddit” or “PayPal Shipstation fees” is a good start to make sure there haven’t been any recent updates you haven’t heard about yet.
Seamless integration with other components of your own system and the software used by major sellers is the best reason to invest in a comprehensive system. Ordoro is just such a system. Its top-rated shipping software offers these features and more:
- Automatically relays shipping status and tracking numbers back to the appropriate sales channel
- Sends email listing the tracking number directly to the customer
- Resends tracking writeback to sales channels
While Ordoro’s shipping software can successfully compete with any other shipping software out there as a standalone, combined with its inventory tracking software, it’s an unbeatable combination. That’s because Ordoro tracks your inventory on multiple levels—physical on hand, totally available, total committed, and reordered. No matter how many warehouses you have, you can see at a glance from a single dashboard exactly how many of a specific item you have in each one of them. In one column, you can see the physical stock level of that product across all your warehouses. Another column shows how many units of that SKU are currently included in open orders waiting to be shipped. Once an order ships, every relevant column is automatically adjusted to reflect the new numbers. Having access to real-time accurate data is essential for making good business decisions. Every decision you make, from which warehouse to store specific items in to reduce shipping costs to what quantity of a trending item you can buy without having to have a fire sale depends on that data. Ordoro’s data analytics is one of the reasons customers list as a reason they switched from Shipstation. Here’s what two of them had to say:
"I really thought the onboarding and the customer service was exceptional because they gave me all the tools and tips needed so that once it was completed, I was confident and knowledgeable enough to navigate on my own. The software also gives me great analytics and works well with my sales channels." - Yamisi F.
"Ordoro's support team walked the path alongside us and helped us learn the software, explore and implement customizations, and improve efficiency in our daily operations…[Ordoro] never missed a beat. They supported us throughout the rapid, skyrocketing growth [of shipping over 250K facemasks] … while we onboarded new team members in the Distribution Center.” - Kitsbow
As you can see, superior customer service is another reason. Unlike a lot of other companies that relegate their customer service to automated calls, online FAQ sheets, or robo-chats, with Ordoro, you’ll always be able to speak with a real live person. Even though they offer a 30-day onboarding to teach you how to use all the features, they know that as your business grows—and it will—you’ll have questions. Adjusting to anything new—even success—can be a challenge, and the professionals at Ordoro are there to help you meet that challenge. Growth has a momentum all its own and sometimes it can be more rapid than you feel prepared for. With Ordoro, you’re always technologically prepared for success. They designed it so it would be the last software program you and your team would ever have to learn.